Yandex Zen

Note. This section describes Yandex Zen settings available to readers. Working with Yandex Zen as an author or publisher is described in a separate Help section.

Zen is a Yandex service that gathers materials you are interested in and shows them all in the same feed. News, articles, videos, and blog entries can all be viewed in Zen, without going from site to site searching for information.

To create a personalized feed, Zen collects information about your interests. This is only possible when you are logged in to Yandex. If you read Zen on different devices, log in to each of them using the same account. This will help the feed adapt to your interests much faster.

  1. How Yandex Zen works
  2. Zen adapts to match your interests
  3. Manage comments
  4. Turning the recommendations feed off and on again
  5. Zen problems

How Yandex Zen works

Note. Yandex Zen is not only integrated with Yandex Browser for desktop, but also with the mobile browser for iPhone, iPad, smartphones and tablets based on Android. Read the Zen article in Help to find out how to enable or disable Zen in your device's mobile browser.

Yandex Zen recommendation engine generates a recommendation feed that is gradually adapted to your interests. It analyzes your interaction with the feed based on your subscriptions, ratings and material you choose to hide within the feed. Also, it takes into account your search queries, browser history, and other data on your online preferences. The data is stored anonymously, so you don't have to worry about your data privacy. As a result, you receive individual recommendations that include materials from sites you haven't visited yet. If your interests change, the Yandex Zen feed adjusts to them after a while.

Recommendations are displayed when a new tab is opened. To see more recommendations, scroll the feed with the pictures down.Tabs

To refresh your recommendation feed, go to the Yandex Zen tab and click New posts or press F5.

Zen adapts to match your interests

Zen analyzes your online reading habits and adjusts the content of the recommendations feed to your interests. This takes time (1-2 weeks if you rarely use Yandex services). If you want the feed to adjust to your interests faster:

Indicate the posts you would like to see more or less of in your feed

Use the and icons to do this. These icons are not intended for evaluating the quality of materials. They tell Zen which publications you want to see in your feed more often and which less often.

Subscribe and unsubscribe from channels

The channel is maintained by a Zen website author. You can subscribe to a channel:

  • In the recommendations feed.
  • In the publication itself.
  • On the Zen website and in the Channels tab.
To unsubscribe from a channel, on the Zen website go to the Subscriptions tab. Open the needed channel and click Unsubscribe.

If you subscribed to a channel, this does not mean that the feed will display all its publications. Zen will filter out a channel's publications that don't match your interests. In addition, it will display publications on similar subjects from other channels and sites.

Block channels

You can block an unwanted channel or report a channel that violates Zen publication requirements. You can do this:

  • In the recommendations feed.
  • In the publication itself.
  • On the Zen website and in the Channels tab.

All posts from the blocked channel will disappear from your feed. You can unblock a blocked channel on the Zen website in the Channels tab.

Subscribe and unsubscribe from topics

A thematic feed is a selection of posts from different channels on a specific topic (for example, about computer games or pets). To subscribe to a topic:

  1. Open the Ze website and go to the Channels tab.
  2. In the pop-up window, type in a topic in the search bar, like “humor” or “cats”. Select the topic you want from the list (the topics are shown above the list of channels).
  3. Open the topic and click Subscribe.

To unsubscribe from a topic, go to the Zen website and open the Subscriptions tab. Open the topic and click Unsubscribe.

If you have subscribed to a topic, this does not mean that all publications related to this topic will be shown in your feed. Zen will just show more publications on your chosen topic.

Manage comments

After logging in to Yandex you can leave comments on articles and posts in Zen. You don't have to subscribe to a channel to do this.

Actions with comments
  • Add comments.
  • Delete comments.
  • Reply to comments or rate them.
  • Copy the link to a comment and share it via email or social media.
  • Report a comment.
Limitations for making comments
  • The maximum length of a comment is 4000 characters, including spaces.
  • Comments do not support images, links, or text formatting.
  • You can't edit previously created comments.
  • You can't comment on narratives or videos.
  • If the author has disabled comments for a certain publication, you can't view or add comments.
Your name and photo for comments
All comments display your account information in Yandex.Passport:
  • Photo. To change your photo in the comments section, click the icon displayed above the image in the account. Until you add a photo to your account, your comments will display a randomly selected image, e.g. .
  • Data from the Name in comments and reviews field. This is where your first and last name is shown by default. If you do not want them to appear in comments, enter an alias in the Name in comments and reviews field. You will leave comments and reviews under this alias in all Yandex services. You can't change your name for just one Yandex service.
Attention. We don't recommend changing the first name, last name, or other information that you entered during registration, because this will make it more difficult to restore access to your account.

Turning the recommendations feed off and on again

Note. The recommendations feed is turned on by default.
Turn off the recommendations feed
  1. Click  → Settings.
  2. Go to the Appearance section.
  3. Clear the box labeled Show Zen — your personal recommendations feed — in new open tabs.
Turn on the recommendations feed
  1. Click  → Settings.
  2. Go to the Appearance section.
  3. Turn on the option Show Zen — your personal recommendations feed — in new open tabs.
Turn on the feed if you opted out of recommendations during installation
  1. Click  → Settings.
  2. In the Profiles section, click Add a profile.
  3. Choose a profile icon.
  4. Set a profile name.
  5. If necessary, turn off the option Create a desktop shortcut for this user.
  6. Click Add.
  7. Open a new tab.
  8. In the Yandex Zen section, click Enable.
  9. Select at least five sources of interest to you.
  10. Click Continue.

Zen problems

The feed is not shown

Sign in to Yandex. If the feed is not shown after the sign-in:

  1. Open the Zen website and make sure it works. If the site is unavailable, this indicates a systematic crash of the entire service. Wait until Zen is back.
  2. Check whether the Yandex Browser option Show Zen — your personal recommendations feed — in new open tabs is turned on.
  3. Make sure you have installed the latest browser version. Install an update, if necessary.

If the feed is still not displayed, contact our support staff using the feedback form.

The feed won't adapt to my interests
  1. Make sure you have logged in to Yandex under the same account on all your Zen devices.
  2. If you are logged in but still have to set up your Yandex Zen feed from scratch every time you launch the browser, then check whether cookies are disabled. Yandex Zen uses your history of visited sites to generate your recommendation feed. If you are not saving cookies, then Zen is not able to collect your information for analysis.